Attenborough Pop Up is the first 3rd party pop up channel for SKY New Zealand, that will celebrate David Attenborough’s lengthy history as the premiere natural history journalist. By offering nearly all of his major series in chronological order it will celebrate and focus on his breadth of work.

A social first marketing concept was used to promote the series and increase awareness on social and digital platforms an array of engaging memes, gifs and social posts will need to be included, to help sustain viewership and momentum.