The objective was to establish BBC First as the premier destination for Premium British Drama on Foxtel. a comprehensive 3-month launch strategy was meticulously designed, integrating on-air, social, digital, and outdoor media. This strategic engagement succeeded in raising the conversation level and capturing the attention of local media. At the heart of this plan, a content reel perfectly showcased the premium comedy and drama offerings, accurately aligning with their original UK transmission dates on Foxtel.